Just like the first page of a diary sitting blank before you...a first blog post is equally intimidating. All that white space on your screen...ideas racing through your head like, What should I write about?, "Will anyone read this?", "Is Donald Trump's hair real?", "What is the official definition of a muppet?", "Did Al Gore really invent the internet?", "Should I grab that last cookie sitting on the counter and procrastinate writing?", "Will my mind actually stop wandering?". Then suddenly, the realization comes...it doesn't matter. The internet is a global market for consumers, hungry for anything and everything. I could technically write about the finer points of using solar power to bake cookies on a deserted island and someone would probably read it. I think that is what fascinates me the most about the internet...if you can think of it, you will most likely find half-a-million websites devoted to it.
Lets take the word 'cookie' to start with. This may seem unrelated, but its my stream of consciousness tonight. I like cookies and it is the first thing that popped in my head. If I google for 'cookie', I can expect to find results similar to the following:
- Cookie Recipies
- The Amazing cookie diet
- Sesame Street, The Cookie Monster
- Cookie Monster singing "Wierd Al Yankovich"-inspired Limp Bizkit covers
- The Cookie Monster, Family Guy
- Girl Scouts Kick off Cookie Season
The list goes on and on. From dancing hamsters and sneezing pandas to Chocolate Rain and Rick Roll, the internet brings us humor, drama, fact and (Rick Roll included) annoyance. However, with all this "social clutter" making Google ranking a competitive market, how exactly does a company keep their internet presence from falling into the Google Abyss (a.k.a page 3 of search results for your top keywords)?